The course was enriching because there was information I was exposed to that I would not normally have known if it was not for this class. For instance, in the book Content Strategy for the Web, I learned a new term and job position called content strategist. This person’s specialty is to know the information, but also to know how to persuade the content to other who may be unfamiliar with the product or message. In the same book, I learned what magic layer means and its purpose. Magic Layer seems as though it comes after the brainstorming process and then the person starts to apply the ideas. This layer is feared from many people because it tests their creativity and challenges them to not rely on themselves rather executing the impossible with collaborators. I could relate the challenge this process called the magic layer can be, especially when I began my rhetorical analysis and finding content for the webpage contribution. I needed to allow people to look at my work so I could in